"Kerem" the system for computerizing the Local Associations for the elderly-the marketing and distribution phase
This system runs has a Customer Relations Management model (CRM), which is
client focused (as opposed to "regular"systems which are program focused).
The "Kerem" program supports processes such as: customer retention, improved satisfaction and improved customer relations. The system also supports targeted marketing and advertising campaigns that aim to reach new clients and increase the activities of the association according to the actual needs of the community.
The system was developed by JDC-Eshel together with Amal (the umbrella organization of the local associations for the elderly), designed specifically for the associations and their needs and was developed in cooperation with association representatives and JDC-Eshel professionals.
For more information and/or to register for the program please contact the program director Jacob David at
JacobD@jdc.org.il
To download a brochure and registration form click
here.
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